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September 17, 2026 · Standard

A page per service. A page per town. Price on the homepage.

Every service gets its own page. Every town gets its own page. The price is on the homepage and our client work is linked from it, so you can go and look instead of taking our word.

The standard we build to

Nobody rebuilds a website because the old one was ugly. We rebuilt ours because the pages did not say what we do in the words people search, the price sat behind a call, and the proof of our work was below a fold nobody reached.

Every service we sell now has its own page. Every town we work has its own page. The price is on the homepage, not three screens down and not behind a form. The client sites we built are linked from it, so you can open them and judge the work yourself. That is the same standard we build to for a plumber or an electrician, and there is no reason our own site should meet a lower one.

What that did to the numbers

Phone load time on the homepage went from 5.3 seconds to 2.95, measured on a deliberately slow connection. The photo at the top of the page now loads before the client screenshots further down, instead of queueing behind them. Until September 11 our www address served a duplicate copy of the whole site. Now it does not.

What did not move

Our Google readiness has read 72 out of 100 since late July. AI readiness has read 77 since early August. Both flat, through all of that work. We rank for one of the six searches our own business should win, at position six, with no map appearance on any of them.

We publish the flat weeks the same as the moving ones. A scoreboard you only see when it goes up is a highlight reel.

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