September 18, 2026 · Method
Price early. Proof before the ask. One closing step. Here is the order we build a trades homepage in, and the reason for each block.
Somebody comparing contractors is deciding whether to keep reading. We put the number where that question is. Ours says $500 to build and from $100 a month, in the first screen on a phone, before any other section starts.
If the number is going to disqualify somebody, let it do that on the way in rather than after a call.
Reviews, client sites and our own scores all sit above the point where we ask for anything. Put what proves you before the button, not under it.
The client screenshots link out to the live sites, so you can open them and judge the work. A screenshot on its own proves you own a screenshot.
Every page here closes on the same one: the free website check. Phone and email sit in the footer. The call booking sits on the contact page, and in step one of how it works, for somebody who has already decided to talk. What we avoid is two competing asks in the same block, which turns a decision into a choice.
People arrive with different problems. No website yet. Word of mouth is not what it used to be. The phone still is not ringing. Paying somebody and not sure what for. Each gets its own door on the homepage and its own page behind it, close to how that person would put it, because a page written for everybody answers nobody's problem and gives a search engine nothing to match.
Order is worth nothing if the page is not there yet. Ours paints its largest piece of content on a slow phone in 2.95 seconds, down from 5.3. The pages behind it come in between 0.45 and 0.70 seconds.
ChartedMethod
Same method, run for you on a cadence. Start with a free two-score check, sent back within one business day.