Why we publish the whole playbook

The bet

Everything we do to our own site, and to clients' sites, we write up here in full. The steps, the reasoning, the before and after. Most agencies treat their process as a secret. We treat ours as a magnet.

Why it's safe

A plumber isn't going to hand-build schema markup and rewrite title tags every week, that's not their job, and they shouldn't. An agency could, but the ones near us don't run the agents we run; they bill hours instead. The moat was never the knowledge. It's the machine that applies the knowledge relentlessly, cheaply, on a schedule. Publish the map; the engine is what's hard to build.

Strategy

All entries in the Ship's Log